Making products with a ‘social value’ i.e a Fair Trade range of products available to consumers in mainstram markets on a regular basis.
Increasing awareness about various traditional skills
Ensuring traceability of benefits through-out the production supply chain
Creating increased sustainability for small enterprises through increased demand leading to increased employment opportunities and improvement in social and economic status.
To pursue this goal of opening Domestic Fair Trade markets, we engaged a market research firm to conduct a study to understand the potential for domestic fair trade and also study consumer perceptions and buying behavior in relation to social causes and values. The results are encouraging. There is a latent demand, which needs to be tapped thru awareness raising and promotion
We hope that with active participation and support of like-minded individuals, it would be possible to promote the concept of Fair Trade among your social circles /fraternities and communities and make a constructive difference to the lives of the less fortunate.
Fair trade promotion in India
Considering the potential growth in BRIC countries and affluence of certain section of Indian society IRFT pioneered the concept of Domestic fair trade.
As a first step towards introduction of Domestic Fair Trade, we commissioned a study to assess potential for domestic fair trade as also consumer perceptions and buying behavior in relation to social causes and values. The results are encouraging as there appears to be a latent demand, which can be tapped through awareness raising and promotion. [ View Study] [ Key Findings]
IRFT has released the Fair Trade Films to promote Fair Trade in community.To get a free copy of Films contact us.