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| UPCOMING EVENTS: |
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On the occasion of the World Fair Trade Day on the 8th of May 2010 PVR and IRFT (International Resources for Fairer Trade) in a Humanity Partnership are celebrating Fair Trade Week from the 1st of May to the 8th of May 2010.
Please watch our film "What is fair" at select theatres before your favourite feature film
Don't forget to drop in at our Fair Trade Exhibition only at PVR Juhu from 11.30 am to 10.00 pm through out the week.
Interact with fair trade producers,
Buy fair trade products,
Shop For Change !
Make your rupee count for both the Farmer and the Artisan
Film Screening at following Cinemas (1st to 8th May 2010):
EROS, CHITRA, FAME NAKSHTRA, FAME NEELYOG, MALHAAR, FAME METRO JUNCTION MALL, FUN REPUBLIC , FAME RAGULEELA, FAME ADLABS,
JAYA, FAME THAKUR , MOVIEGEM, MOVIE TIME, THE HUB MALL, FAME RAGHULEELA , FAME THAKUR, MAHIM E SQUARE PARADISE, MALAD FAME MINDSPACE, K T VISION MULTIPLEX and PVR CINEAMS
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IRFT at Kala Ghoda
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Date: 6th to 10th February’ 2010
Event: Kala Ghoda Arts Festival in Mumbai
IRFT has been successfully participating in concern ongoing mela for the last five years. Every year IRFT provides a platform to a grass-root producer / artisan groups who are associated with us, from different parts of India, to showcase their products in the direct market in the exhibition/mela. This year IRFT had given the same platform to a producer group, from Latur, Maharashtra.
The organization has got first hand experience on urban market. They sold their products worth Rs. 66,000.00 in five days. They have received many contacts of interested people who would like to buy directly from the organization.
This year we aimed to establish the " = " (equal to) sign as a symbol, 'Fairness in Trade', the right to a fair chance. The vehicle to promote this messaging was a "Dice" with six dots, on every side, unlike the regular dice. The messaging was “When we play a game called Ludo, we all aspire for six, because six gives us a chance to start the game, move forward and a chance to grow. Similarly, business is also a game. A dice with six dots in each side, will get six only whoever play the game in the supply chain, right from the farmer/ producer, the middle man, the brand owner as well as the consumer. IRFT choose 6 dots as it represents the highest number, thus progression to the next level and a Fair chance to grow. ”
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| Shop For Change - Fair Trade launch & Press Release |
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| Look for the Shop for Change Fair Trade label on Tribe Mother Earth t-shirts at Mother Earth Stores |
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Bangalore - Opp. Dell, Intermediate Ring Rd.,
Domlur 2nd Stage, Tel 080 65397957/ 65397958. |
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Kolkata - Shop No. B002, South City Mall,
Registered Office 375, Prince Anwar Shah Rd.,
Tel 033 40072171. |
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Mumbai - Sobo Central, Pandit MM Malviya
Marg, Near Hira Panna, Tardeo,
Tel 022 32214501 / 32214502 / 32214503. |
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New Delhi - Gallery No. 8, Rajiv Gandhi
Handicrafts Bhavan, State Emporia Complex, Singh Marg, Connaught Place, Tel 011 65091045 |
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